IKEA shoppers have been going wild for a $23,65 tote bag which can also be used as a backpack.
The DRÖMSÄCK, which has sold out online in the UK and is selling fast in stores, can be carried on the shoulder, in the hand or on the back and comes in both olive-green and beige.
Social media users have gone crazy for the tote, with several videos praising its practical features including an inside key string, ID holder and hidden pocket. This stylish accessory is also water resistant and features polyester lining inside.
When you want to turn it from a tote to a backpack, simply pull the long straps down through the metal clips on the back and adjust the length to suit.
The product description reads: ‘A bag and backpack in one. Perfect for those who like a classic style with all the right details. Here, you always have keys, mobile phone and travelcard handy and room for both a lunch box and a computer’.
The fabric is made of recycled polyester and has received glowing reviews complimenting the bag’s versatility and comfort.
‘Fantastic, versatile bag with many compartments’, read one review.
Another said: ‘So versatile! A lovely bag. Can be used for many different things. I love using it as a rucksack, comfortable and it is easy to wear.’
On TikTok the bag’s tag has racked up 10.3M views, with hundreds of videos from users showing off the viral accessory.
On Twitter, one excited shopper wrote: ‘Okay but the IKEA Tote Bag isn’t a want but a need’, while another said ‘all of my problems would be solved if I had the IKEA tote bag.’
‘Obviously I want the IKEA tote bag and I won’t rest until it’s mine’, said a third user.
‘I didn’t want an IKEA Tote Bag but now that I know no one can get it anywhere, it’s all I can think about and I will not rest until I have one’, teased one shopper.
Another said: ‘I can’t get the IKEA tote bag that turns into a backpack out of my mind. I love you DRÖMSÄCK and need you in my life.’
But it could be bad news for shoppers, with IKEA confirming that it has no confirmed restock date for the accessory.
In reply to a tweet asking when theDRÖMSÄCK would be back in stock, the store said: ‘Hi, I’m afraid that we do not currently have a restock date for the DROMSACK.
‘There could be a limited supply until the end of September. As soon as there is stock online or in store it will show on the website.’